Reestore takes everyday waste objects and cheekily turns them into charming yet functional pieces of furniture and accessories. Imagine an old washing machine drum turned into a stylish side table with internal light (eco friendly light bulb, of course!) called ‘Silvana’, or a discarded super market shopping trolley being reinvented as a striking and much talked about office chair, ‘Annie’ as it is now known…Managing Director and Chief Designer, Max McMurdo likes to name each of his contemporary eco furniture innovations after close friends and family, he even named his much sought after bathtub turned sofa after his father and ‘Max’ the sofa continues to be featured in style and design magazines all over the world since being launched in – max in 2006, Reestore 2002.
Max says about reestore, “We try to avoid traditional eco materials in favour of contemporary finishes, fabrics and above all style. Why compromise on aesthetics when designing and selling eco furniture and products, eco can be cool and stylish too in our opinion.”
The ‘Dragons’ certainly agreed when Max presented his unusual products to them on Dragons’ Den, the popular BBC television programme at the end of 2007. The five multi-millionaires sitting in front of him were suitably impressed by ‘Ben the Bin’ which promotes recycling and multiple-use of plastic and biodegradable bags, thereby helping to reduce unnecessary waste being sent to landfill sites; and by ‘Gordon’ the cool looking chair made from an old wheel barrow. A fierce bidding war ensued between the ‘Dragons’ as they fought for shares in reestore, already recognised as one of the UK’s leading designers of contemporary eco furniture.
With an answer to everything the fiery ‘Dragons’ threw at him in a tense and thrilling grilling in The Den (which made great TV by the way), Max chose to take investment from Deborah Meaden and Theo Pathitas who are now actively involved with reestore to make the company a household name in attractive looking eco furniture.
Since appearing on television, Max and reestore have gone global and been simply inundated with sales of his furniture to as far a field as Australia, Japan and America, with a number of magazines, websites and television programmes featuring the products as THE items to buy when looking for stylish, functional and eco-friendly furniture. As well as bespoke individual orders, reestore is now in negotiations with a major national super market chain to sell ‘Ben the Bin’ across the country later this year. It really is the case of watch this space and Max has been named as one of the ‘Expert Judges’ of The Observer newspaper’s annual ‘Ethical Awards’ sponsored by ECOVER, awards which recognise and reward people and companies who have done the most to safeguard the planet in the past 12 months.
Max is continuing his global career with a pop up shop in the Castle Quay Weekender where he will be selling his goods and offering junk modeling workshops for young and old.